04.02.08
The importance of driving productivity with technology
With an entire week devoid of any kind of air travel (vacation), I was a bit behind on my magazine reading. BusinessWeek published their “50 Best Performers” issue, but what I find absolutely amazing was a terrific article on the challenges faced by Chinese factories, due to rising wages and regulation!
The nuts and bolts have to do with rising costs of raw materials, increasing demand for a fixed supply of labor, and currency changes, but the outcomes are what are really interesting. Basically, the message is that cheap labor is not enough, or even necessarily desirable. Companies are looking into increasing worker productivity through automation, and I suspect there will be growing interest in substituting “information for inventory”, which has long been a practice in higher cost economies.
This is very interesting to the B2B world, because one of the traditional challenges in driving B2B into lower cost countries is that the technology costs are not competitive with using people to solve the same problems. This is not to suggest that there is not a lot of sophisticated B2B going on, just that the goal has not been to reduce staff but to gain some kind of edge in speed or customer service.
With the current economic situation, it appears that companies may rebalance their productivity initiatives — focusing as much on using technology to drive productivity as labor arbitrage.
