10.30.06
B2B Enablement — one size does not fit all….
A part of my current role that I really enjoy is working with our partners, including webMethods, Microsoft, Covast, Cleo Communications, EDISoft, and many others. We use a lot of their technology in our on-demand services platform — the GXS Trading Grid — but we also resell their solutions to our customers for connecting to us.
Interestingly, this comes up in my discussions with industry analysts, whom I work with as another part of my role. I often have to explain the seemingly random array of software we offer to customers. Luckily, the analysts we work with are deep in our area, and “get it” — but on the surface one could argue that all these offerings are competitive; unless you look into the “fit”. The reason there are so many different B2B enablement solutions is that there are so many kinds of companies, industries and problems. Read the rest of this entry »
