05.30.08
e-Books are here to stay
Across all 10 GXS global web sites, white papers are by far the most downloaded items versus any other source of literature. As a tool for our customers, white papers are usually more fact based, provide less bias, and offer significantly more specific technical depth. Often they are authored third parties, such as our most popular download written by Stanford University.
This week we launched our first e-Book which we believe will become the predominate replacement for conventional printed white papers. The cross-reference capabilities, portability, and green benefits (though e-books do require power) are compelling. We will be measuring downloads and click-throughs over time to gauge customer interest. Expect many more e-Books to come!
Check out GXS’s first e-Book is on Electronic Invoicing at www.gxs.com/eBooks/eInvoicing/.
To learn more about e-Books, check out the e-Book wiki at en.wikipedia.org/wiki/E-book.
To try out a great e-Book reader, go for the Kindle at amazon.com.
Bobby

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July 23, 2008 at 3:06 pm
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