Our Customer’s Success is Our Success

This important statement is one of GXS Core Beliefs. It’s one that I heard fellow GXS’ers use this week over and over during one of our customer forums. It really reigned true when I listened to six Fortune 500 customers each give detailed presentations on the business performance benefits they get from B2B Outsourcing. These were proud moments.

I’d like to share a few other facts from this forum that really demonstrate movement in software-as-a-service and B2B outsourcing (without sharing anything under non-disclosure):
- There was a 1.6x increase in customer attendance versus 2006 (the event facility was at capacity so we actually had to have a live video feed into another facility);
- Customers from the Brazil, UK, Germany, and Japan joined, indicating broad adoption outside of North America;
- We introduced separate tracks this year for the physical supply chain and financial supply chain. Interestingly, there was more cross interest by industries normally represented in each chain indicating exciting new scenarios emerging!

At the end of our forums, we always hold a ‘+ / delta’ session….what worked, what could we change. An interesting ‘delta’ recommendation came up. The suggestion was why don’t we attack some of our competitors “outrageous” claims that they do what we do. My going mode has been to stay above that line and prove our leadership with real customers and successes…customers who proudly place their brand next to ours… such as our recent customer award winners. Still, it’s good feedback.

Maybe I’ll blanket www.gxs.com with our competitors names to improve search engine ratings like the practices of some small competitors… no way. That will never be our marketing strategy. We are focused on customers. We have the successes to prove it.

Bobby