Comments for Driving B2B http://blogs.gxs.com/morleym Accelerating Automotive B2B Integration Fri, 25 Jul 2008 17:46:26 +0000 http://wordpress.org/?v=wordpress-mu-1.2.5 Comment on B2B Outsourcing, A European Perspective…. by Bryan Larkin http://blogs.gxs.com/morleym/2008/03/21/b2b-outsourcing-a-european-perspective%e2%80%a6/#comment-7 Bryan Larkin Mon, 24 Mar 2008 12:17:53 +0000 http://blogs.gxs.com/morleym/2008/03/21/b2b-outsourcing-a-european-perspective%e2%80%a6/#comment-7 So, the thing that I find most interesting about the results of the survey is that the ROI was so high even though nearly half of the respondents had only been outsourcing for a year or less. This means that outsourcing has a very quick impact on the bottom line - and thus daily business operations. You don't have to wait long to appreciate the value of an outsourced solution. So, the thing that I find most interesting about the results of the survey is that the ROI was so high even though nearly half of the respondents had only been outsourcing for a year or less. This means that outsourcing has a very quick impact on the bottom line - and thus daily business operations. You don’t have to wait long to appreciate the value of an outsourced solution.

]]> Comment on Will ‘Virtual B2B Trading’ Ever Takeoff? by justindz http://blogs.gxs.com/morleym/2007/05/15/will-%e2%80%98virtual-b2b-trading%e2%80%99-ever-takeoff/#comment-1 justindz Tue, 15 May 2007 14:21:35 +0000 http://blogs.gxs.com/morleym/2007/05/15/will-%e2%80%98virtual-b2b-trading%e2%80%99-ever-takeoff/#comment-1 Great post. I thought I would add an observation that I (and many other Second Life users) have made regarding companies first stepping in to the virtual world. It's best to illustrate with the Starwood hotel example. They had a great idea, which was to build a model hotel in Second Life and actually allow people to walk around, critique the floor plan and see how it looked beyond a 2-D blue print. However, despite how impressed people were initially, the hotel gave no compelling reason to come back or to hang out there. It was one-time content. See it, be impressed, move on. From a marketing standpoint, that's less useful. I think any real-world company foray into Second Life needs to focus on content that can be re-used and re-appreciated over time. The oft-quoted adage is that Second Life is the size of Massachusetts with the active population of a village. Companies need to be wary of contributing to the "ghost land" factor, or users will assume they "don't get it." I've blogged before, internally, about where GXS could fit in. It's a good idea, it would be fun and it would keep people thinking about the bigger picture. But, at least one person would have to stick with it, be a tour guide and stay involved. Think of an un-staffed museum, or an un-manned booth at a trade show. That's what you want to avoid. Great post. I thought I would add an observation that I (and many other Second Life users) have made regarding companies first stepping in to the virtual world. It’s best to illustrate with the Starwood hotel example. They had a great idea, which was to build a model hotel in Second Life and actually allow people to walk around, critique the floor plan and see how it looked beyond a 2-D blue print.

However, despite how impressed people were initially, the hotel gave no compelling reason to come back or to hang out there. It was one-time content. See it, be impressed, move on. From a marketing standpoint, that’s less useful. I think any real-world company foray into Second Life needs to focus on content that can be re-used and re-appreciated over time.

The oft-quoted adage is that Second Life is the size of Massachusetts with the active population of a village. Companies need to be wary of contributing to the “ghost land” factor, or users will assume they “don’t get it.”

I’ve blogged before, internally, about where GXS could fit in. It’s a good idea, it would be fun and it would keep people thinking about the bigger picture. But, at least one person would have to stick with it, be a tour guide and stay involved.

Think of an un-staffed museum, or an un-manned booth at a trade show. That’s what you want to avoid.

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