Data Synchronization : Building Blocks for B2B with Melanie Ligons

B2B Data Management: It’s the Data Stupid

2008 will be the year when companies finally understand that the real challenge holding their companies back in the automated supply chain is lack of data quality.  Information integrity issues associated with products and transactions reduce the ability of an organization to make appropriate short and long term decisions.  Corporations have been hording data for years while analysts and consultants told them to do something with it.  Now that business intelligence solutions are taking a primary place in the spotlight, companies are realizing that the data they’ve been hording is flawed.  And so is the data they are using to run their business on a day to day basis.

Can I super-size that item?

I was recently in a fast-food drive through – a rare indulgence I would have avoided altogether were it not for ravenous hunger and a late hour.  I won’t say which restaurant it was, protecting the McInnocent and all – but the driver of the car in front of me ordered a combo meal and said, “super size, please.”  Having watched the movie Super Size Me and hearing about the fallout, I knew this offering no longer appeared on the menu, but I guess, not unlike everyone’s favorite corner coffee monopoly, experienced users know they can ask for things not on the menu.