03.18.08
A Credit Card for International Trade
Last week I had the privilege of delivering a presentation at the CFO Rising conference in Orlando, Florida on the topic of Supply Chain Finance. I was fortunate to be presenting jointly with Neal Harm who is the Chief Administrative Officer of BB&T’s Commercial Finance group. BB&T was a key exhibitor at the show, promoting their new integrated financial supply chain product - Supply Chain 360 (http://www.bbt.com/bbt/business/products/supplychainsolutions/supplychain360.html). Working with the BB&T team on their product launch activities has been a rewarding experience for me as I have found their Commercial Finance team to have some of the most visionary thinking in the industry. We were fortunate to draw a crowd of over 40 CFOs and senior level finance executives, who were all very actively interested in this hot topic.
Why such a crowd? Because, supply chain finance promises to enable radical new efficiencies for managing working capital in the value chain. Supply Chain Finance is a multi-faceted concept. Some of these concepts can be leveraged today while others are more visionary at this point. Without question the most widely embraced aspect of supply chain finance today is the idea of post-export supplier financing. The term is intimidating to those not familiar with trade finance, but the principles are actually quite simple and familiar to anyone who has used a credit card.
Comparison to the Credit Card
We are all familiar with how a credit card model works, but I will recap a few of the more relevant points that help to illustrate the analogy to supplier finance. Let’s suppose that you are a sports fan that has decided to invest in a high definition plasma television to enhance your viewing experience. Perhaps, if you are in the US you may wish to buy a new HDTV in time for this month’s NCAA basketball tournament. So after evaluating the various brands and product options you make a visit to your favorite consumer electronics retailer to purchase the TV. The easiest way to purchase a high value item such as a TV is probably not to carry cash, but instead to use a credit card. Using a credit card, you can purchase the HDTV on credit, taking possession immediately without having to present any cash to the merchant (electronics retailer). The merchant assumes little risk as the bank who issued you the credit card guarantees payment in all but a few scenarios. And the merchant is paid quickly. Within just a few days of uploading their point-of-sale transactions to their bank, the merchant is reimbursed for the value of your purchase. However, you (the consumer) do not have to remit any payment for at least 30 days when your next monthly statement arrives. At this point you can decide to pay the balance in for your monthly purchases (including the TV) full or defer payment until later. Or you might pay only a percentage, financing the remainder of the balance.
The credit card model has become the most popular means of retail payment due the benefits it offers to both consumers and merchants. Consumers can purchase goods and services on credit, deferring payment until a later date that enables them to optimize their cash flows. The merchant offers a simple, hassle-free approach for consumers to make payment, but also benefits from the relatively fast inward cash flows that the credit card system offers. Both the issuing bank and the merchant’s bank also benefit by charging a processing fee to the merchant for facilitating the settlement process. The issuing bank that provides the consumer the credit card also enjoys significant upside, in that, the consumer may elect to defer payment of the balance. The issuing bank then enjoys an additional income stream as interest accrues on the consumer’s balance.
Supply Chain Finance – A Credit Card for International Trade
Supply Chain Finance operates under similar principles as the credit card model except that the transaction is business-to-business rather than business-to-consumer. Suppose, for example, a large UK-based department store is purchasing a line of apparel products from a third party contract manufacturer in Vietnam. After reviewing samples and finalizing on a sales forecast, the retailer places a bulk order for the clothing with the manufacturer. The manufacturer acquires the fabric materials, performs the sewing process and then ships the product to the retailer’s distribution center outside of London. Concurrently, an invoice is sent from the manufacturer to the retailer’s accounts payable department. The retailer performs a series of validations and matches on the invoice to ensure consistency with the quantities, colors and sizes specified on the original purchase order. The invoice is then approved to pay. In a traditional buyer-supplier relationship, the retailer may withhold payment of the invoice until its maturity which could be another 30 or 60 days after receipt of the goods. Why? Because, most buyers prefer to hold onto their cash as long as possible so that they can put it to use in other ways. However, in the supply chain finance model, a different sequence of events occurs – very similar to the consumer credit card example described earlier.
In the supply chain finance model the retailer will instead notify the bank of their intention to pay the supplier at term. The bank will then approach the supplier asking if they would like to be paid immediately. Most suppliers, especially smaller ones in emerging markets such as Vietnam, are cash constrained. As a result, the early payment option is appealing to them. Upon confirmation from the supplier, the bank immediately transfers the appropriate funds to the supplier’s account. The supplier has now collected its revenues from the products it manufactured. And the bank has assumed responsibility for collecting the payment from the retailer. 30 or 60 days pass until the date the original invoice is due is reached. Now the bank will collect the appropriate funds from the retailer. At this point, the retailer may elect to settle the transaction in full with the bank. Or they may request to extend the payable to a future date based upon their cash flow situation.
Let us compare the retailer B2B example to the earlier B2C HDTV purchase example. In both scenarios, the suppliers (the apparel manufacturer and the electronics retailer) are compensated shortly after delivery of the goods. In both scenarios, the buyer (the department store chain and the sports enthusiast consumer) has the option to settle their transaction balance within the original purchase terms or to extend terms with an interest-based financing approach. In both scenarios, the banking system provides short term financing to bridge the time-span between when the buyer takes possession of the goods and the buyer makes payment. The most important concept is the value created to all three parties in the transaction. The timing of the supplier’s inbound cash flow is accelerated. The timing of the buyer’s outbound cash flow is maintained or extended. The financial institution generates income from the processing and financing of the transaction.
Given the analogy above, you might ask why the credit card companies are not participating in the supply chain finance market today. The answer is that they plan to. Facilitating B2B payment transactions and short term financing arrangements are a natural extension of the value proposition and capabilities credit card processing networks offer today. Of course, the funding sources for the short term financing will be the actual banks. There is an interesting study in contrasts when one compares the situation in the banking sector to the major credit card brands. MasterCard and Discover have both enjoyed tremendous success with their IPOs. The Visa public offering scheduled for this week promises to be one of the largest in history. By contrast, the banks are struggling to keep afloat as the credit crisis continues to worsen. With the collapse of Bear Stearns over the weekend and the recent turmoil in the financial markets, one might question whether adequate liquidity and credit facilities will exist to support supply chain finance…
Steve Keifer
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