EDI continues to be the dominant standard in B2B e-commerce.  If you don’t believe me, I would encourage you to take a look at the report titled B2B Integration Trends: Message Formats published last year by Ken Vollmer of Forrester Research.  Forrester estimated that out of all B2B transaction volumes in 2007, 85-90% use EDI.  XML and other file formats, while growing at nearly double the rate of EDI, remain, at best, 15% of transaction volume.  EDI’s dominance is a subject that mystifies many outside the industry.  How does a technology dinosaur such as EDI manage to remain so popular and prevalent through an era that has witnessed the birth of unprecedented levels of disruptive technology?  If Charles Darwin were alive today he might enjoy studying the characteristics that have led to EDI’s survival despite the introduction of genetically-superior species to its ecosystem.   Here is my assessment. 

Charles Darwin

Six Survival Characteristics of EDI   

There are six factors, in my opinion, that lead to the continued prevalence of EDI as the world’s dominant e-commerce standard:

1.       EDI is mature.  It has been in use for over 20 years resulting in a proven, reliable, business critical reputation amongst its widespread users.  If you are selecting a technology to run your business on – would you select a new, emerging framework or a proven, mature standard?

2.       EDI is working.  Why fix what isn’t broken?  EDI is successfully supporting the value chains for many of the world’s largest companies today.  Corporations need a compelling business benefit to migrate to XML.  The business plan must justify the expense to perform a migration, risk of possible business disruption and opportunity cost compared to alternative investments.

3.       EDI is cheap.  The costs of EDI were often cited as its top barrier to adoption throughout the 1990s.  However, the barriers to entry for EDI based technologies have declined significantly in recent years.  As the de facto standard almost all B2B integration software packages and SaaS-based services include out-of-the-box EDI functionality.  XML often requires customization, especially for low end packages.

4.       EDI is ubiquitous.  EDI had the advantage of being the only standard for e-commerce for over a decade.  During that time, EDI became pervasive in a number of industries such as health care, automotive, banking and retail.  As a result, businesses that choose to utilize EDI have a high level of confidence that their trading partners will be able to receive their documents.  By contrast, businesses that try to standardize on XML face significant headwinds as their entire trading partner community must become XML-enabled.

5.       EDI is not industry specific.  EDI’s lack of industry-specific data fields and process models is often listed as a shortcoming.   However, one of the keys to EDI’s ubiquity has been is applicability across multiple industries and geographic regions.  Very few industries in today’s world are truly vertical leading to challenges when partners transact commerce across industries.  For example, some of the fastest growing channels for high tech manufacturers are the aerospace, retail, medical and automotive sectors, none of which use the high tech XML standard - RosettaNet.

6.       EDI is network protocol independent.  It works across value added networks.  It works with legacy dial-up protocols.  It works with newer Internet standards such as AS2.

These six factors are the critical genetic and environmental factors that have led to EDI’s longevity.  In today’s world of multiple, competing e-commerce frameworks, dominance will come from survival of the fittest.

Steve Keifer

© Copyright 2008 GXS, Inc.  All Rights Reserved.

“May Contain Nuts” – No Longer Acceptable 

Today’s consumer is also more health-focused and socially conscious than ever.  And these educated consumers are demanding more information about products before they make purchasing decisions.  Consider the case of food.  Today’s health-conscious consumer wants to understand not just the brand, price and size of each SKU, but they also want to know:  

• Is it organic?  Have the ingredients been genetically engineered? 
• Is it locally grown?  If not, has it been imported from another country?  
• Is it carbon neutral?  Were environmentally friendly or recyclable packaging materials used?
• Is it fresh?  How long before its predicted expiration time frame?
• Is it safe for me?  Does it contain ingredients from common allergens such as nuts or shellfish?       
• Is it heart healthy?  How much cholesterol or sodium is included?
• Is it dietary?  How many grams of fat and carbohydrates are contained?
• Is it diabetic friendly?  How much sugar is contained? 

This growing selectivity of consumers is changing the landscape of food products forever.  The result is a proliferation of SKUs catered towards a range of different consumer segments based upon social responsibility (environmentalists, locavores, naturalists) and upon health characteristics (diabetes, food allergies or heart disease).  The grocery sector is migrating from the mass-market of the twentieth century towards a long tail of highly, specialized niche markets.  Retailers and brand owners must now market towards these new niche segments or risk extinction.  The challenge for category captains and retail merchandisers is being able to define an assortment that meets the specialized demands of today’s consumers.  Food manufacturers and retailers have responded by introducing new SKUs (e.g. diabetic -friendly, heart-healthy), redesigning store layouts (e.g. organics section, local produce aisle) and more detailed labeling (e.g. transfat content, allergen notices).  But further challenges exist, ones that can be directly solved through broader adoption of data synchronization.

100 Mile Diet National Bestseller in the US 

Information Hungry Consumers and Shifting Buying Behaviors 

Consumers are demanding more detailed information to make purchasing decisions.  In fact, studies by leading retailers have shown that the degree of product information available for a particular SKU will influence not only which brand consumers will purchase, but also which retailer they buy from.  Having detailed item attribute information represented on a product label or store shelf display is beneficial to consumers walking through a store, but is insufficient to satisfy the full needs of today’s multi-channel shopper.  What about the consumers who research recipes on a brand-owner’s web site or purchase groceries on-line for home delivery?  These shoppers expect complete item attribute data to be displayed at all steps of the decision making process.  The steps include not only the physical product labels but also home delivery storefronts, brand owner sites, in-store kiosks and newspaper advertisements.

Ocado - Popular British On-Line Shopping Web Site

Merchandise Managers Growing Appetite for Product Data 

Merchandisers must have ready access to detailed product attribute information as well.  For each SKU, there is an average of 200 data attributes that can be used to describe it - everything from brand name and packaging dimensions to ingredients and recycling instructions.  If you multiple the attributes per SKU by the number of products in the marketplace, you begin to appreciate the magnitude of the challenge.   Yes, the item attributes are displayed on the product label, but most merchandisers do not keep an inventory of products in their offices.  Nor do the retailers have the time or resources to search through file cabinets full of supplier product specification sheets or to navigate supplier web sites to find the information required.  Item attribute details must exist in merchandising systems in order for retail personnel to make decisions about which products to stock.  Highly automated, data synchronization processes are the only means of achieving any type of scale for managing product data. 

Retailers versus Suppliers – The Power Struggle 

Many of us who monitor and study the retail industry often debate whether the retailers or the consumer products companies have more power and influence over the supply chain.  Fifty years ago, the industry was dominated by large national brands which shaped consumer demand and drove retailer behavior.  Today, global retailers with multi-national footprints and large private label assortments have amassed considerable leverage over their suppliers.   But I believe that question of whether the retailer or supplier has more influence in the supply chain is becoming increasingly less relevant.  In today’s retail value chain it is the consumer that holds the greatest power.   And we see evidence of this phenomenon in IT investments.  Retailers continue to be more focused on customer-facing, store operations functions than internal-oriented, back office processes.  I believe the growing hunger of consumers for rich item data to perform purchasing decisions will shift data sync from a back office, cost reduction technique to a customer-facing differentiation strategy.  And this shift will ultimately be the catalyst that drives demand for data synchronization in the retail sector.

Steve Keifer

© Copyright 2008 GXS, Inc.  All Rights Reserved.

Earth Day and the Green Movement 

We will celebrate Earth Day later this week.  Unfortunately, I wasn’t able to enjoy much of the outside world today as we have been inundated with thunderstorms here in Washington DC.  Nothing like a good dose of acid rain to remind you of the need to proactively attack the environmental problems we are facing.  The customer service manager at the car dealership I purchased my last vehicle from told me that the Washington DC area suffers from some of the worst acid rain in the world.  I believe everything she said was truthful and in no way influenced by the desire to sell me an exterior paint sealant package…

Source: US Environmental Protection Agency 

Nonetheless there has been a tremendous groundswell of environmentalism sweeping the globe in the past 24 months.  What is fascinating to me is that the environmental problems such as the global warming and ozone depletion have been documented and publicized for over three decades.  Why in 2006 did we see such a surge in environmental responsibility around the world?  From my perspective, it was really the consumer population, not big business or national government, which is responsible for driving the change.  These days consumers are really the driving forces behind more and more policy initiatives particularly the recent wave of corporate social responsibility sweeping the Western hemisphere.  The green movement led me to start thinking about the challenges facing some of the supply chain initiatives being pursued around the world.  There are a number of noteworthy supply chain initiatives with strong business benefits that have yet to achieve significant adoption.  Some were created years ago, but still struggle to gain visibility and investment from corporate leaders.  Data synchronization is one that comes to mind.

Data Sync Movement 

For almost ten years now there has been a movement in the retail industry to standardize the process for exchanging product data between retailers and their suppliers.  Recent efforts have focused on utilizing XML and Internet based standards for product catalog exchange.  There are older EDI standards such as the ANSI X12 832 document and the EDIFACT PRICAT document, which provide a simple, cost-effective process for exchanging item and price information.  But like any process associated with EDI, these standards were deemed inadequate and the search for a new data sync standards framework was initiated.  Unfortunately, despite hundreds of millions of dollars in invested capital and hundreds of thousands of invested manhours, the industry still struggles with a lack of adoption.  Even in the most highly penetrated countries such as the UK and Australia, data sync adoption levels are between 10-20% of the overall retail community. 

Catalysts for Data Sync

Extensive business benefit studies have been conducted for data synchronization by the Grocery Manufacturers of America (GMA), Kurt Salmon Associates (KSA), AT Kearney, Accenture and other highly respected thought leaders.  Benefits such as accelerated new product introductions, fewer expected invoice deductions and higher perfect order fulfillment rates have been well established and quantified.  Furthermore, there have been several market forces in the recent years, which were believed to be catalysts that would drive data sync to a critical inflection point yielding mass adoption:

·  Standards efforts were unified at a global level by the GS1 organization which created a global product registry and Global Data Synchronization Network.

·  RFID technology, which depends upon clean and accurate product data, was mandated by large channel masters such as Wal-Mart and the US Department of Defense.

·  IBM, Oracle and SAP - three of the largest software vendors– have developed or acquired master data management suites, which require synchronization to populate product data repositories.

·  Several of the largest data pool providers have merged or consolidated including UCCnet and Transora, SINFOS and Agentrics as well as UDEX and GXS.

However, none of these catalysts has resulted in substantially higher adoption rates amongst retailers.  I believe that, much like in the environmental movement, it will be consumers and not businesses that will ultimately drive demand for data synchronization.  Retailers will be driven to data synchronization, not by back office efficiencies in accounting or receiving, but instead by the need to differentiate themselves to an increasingly information-driven consumer population.  More on this topic to follow shortly in an upcoming post…

Steve Keifer

© Copyright 2008 GXS, Inc.  All Rights Reserved.

Most readers of this headline will doubt the veracity of such a claim. Surely, the translator bundled with one of the leading integration brokers from Sterling Commerce, Software AG’s webMethods or IBM must have the highest market share.  One could argue GXS’s Application Integrator could also compete for such a title.  Well…Microsoft does now boast over 7,000 customers for its BizTalk Server.  And the new version, BizTalk 2006 R2, has several significant enhancements to its feature set including native support for EDI.  By the way - it is about time!  I am pleased to see that even Microsoft has acknowledged the continued dominance of EDI as the world’s most popular B2B document format.  But I am not referring to BizTalk when I stated that Microsoft’s translator had the largest market share.  I am actually referring to Office 2007.

Microsoft Office 2007 – The Translator 

The newest version of Office is based upon XML standards, specifically the Open Office XML standard.  This new XML standard is a different file format and structure than the previous binary format used in prior versions up to Office 2003.  The older binary formats .xls for Microsoft Excel, .doc for Microsoft Word and .ppt for Microsoft PowerPoint have actually become so well known that many people I know use them as if they were words.  I often see e-mails or on-line chats referring to .xls and .ppt.  XLS is much simpler to type than “spreadsheet” and everyone knows what a “PPT” is.  Open Office XML will challenge the established shorthand with a new four letter naming convention for file extensions.  Starting with Office 2007 .xlsx is the default format used by Microsoft Excel, .docx is used by Microsoft Word and .pptx by Microsoft PowerPoint.  If you are not using Office 2007 yet, you may have received an e-mail with a .docx file that you could not open.   In fact, this is causing considerable confusion across the industry as most users on earlier versions of Microsoft Office do not know of the new file formats.

Fortunately, Microsoft has not abandoned the binary file formats.  Using the “Save As” command or what Microsoft refers to as “Compatibility Mode” a user can save a file created in Office 2007 in the .doc, .xls and .ppt formats, which brings me back to the title of this blog.  I have been using Office 2007 for almost a year now and I must spend, at least, 20 minutes a day converting files back and forth between Open Office XML and the binary format.  GXS is only about mid-way through the Office 2007 upgrade.   And many of my colleagues at other companies have not upgraded to 2007.  The rules of proper e-mail etiquette suggest that one should send the older Office 2003 binary file format by default to avoid frustrating your peers.  As a result, my office software has become a powerful spreadsheet tool, word processor, presentation designer and document translator.   And I am not alone.  Hundreds of thousands of other end-users like myself are translating Open Office XML files to Microsoft’s binary Office file format every day.  By my estimates, the conversion of Microsoft Office file formats is occurring on a broader scale than any other document transformation process making Microsoft Office 2007 the world’s most popular translator.

How Long will Microsoft’s Reign as Leading Translator Last? 

Although Microsoft Office may enjoy top standing today in translation volumes, its reign will not extend forever.  Forrester Research recently conducted a study of Office 2007 adoption amongst North American and Western European businesses.  The study found that 43% of enterprises surveyed have some level of Office 2007 in use.  Furthermore, 93% of respondents stated they will be deploying Office 2007 in the next 12 months.  Adoption is occurring much faster than I would have expected.  However, the looming economic recession may decelerate upgrade efforts for some users.  The tapeworm-like memory usage of Office 2007 necessitates a PC hardware upgrade for many users.  Such non-essential capital spending may be deferred until 2009 or 2010 by corporations suffering from recessionary pressures.  Nonetheless, at some point in the next five years, Office 2007 will enjoy a leadership position on the desktop.  And at such time, translations to the older binary formats will likely drop dramatically.

Open Office XML – The Conspiracy Theories 

There has been a significant amount of controversy surrounding the new Open Office XML standard.  Open Office XML recently became an official ISO standard along with PDF, HTML and the other office standard – Open Document Format.   Remember that standard should always be assumed to be plural even when used without the trailing “s.”   Microsoft has been accused of unfairly influencing the ISO standardization process as part of its plan to promote its own interests.  I actually don’t think it was Microsoft that is really behind the aggressive lobbying efforts.  My conspiracy theory is that the disk drive companies such as Seagate and Western Digital are really championing the effort.  The storage manufacturers have the most to gain from a new office document standard.  For the next five years while there is a parallel set of document formats in use by Microsoft Office applications, end users will need to store two versions of many files - one in the new XML-based 2007+ format and the other in the older, binary 2003 format.  The effect is a doubling of disk capacity required by end user.

Open Office XML has a number of fascinating dimensions to it, both from an industry standards perspective and from a business applications standpoint, but my PR Director has told me that my blog entries are too long so I will not carry on, but instead leave you with some links to research the standards on your own:

• Wikipedia entry on Open Office XML ( http://en.wikipedia.org/wiki/Open_Office_XML)
• Forrester Research - The State of Microsoft Office 2007 Desktop Adoption - March 31 2008
• Wall Street Journal - Microsoft’s Office Push Scrutinized by EU – February 8, 2008
• Gartner - Standards Bodies’ Approval of OOXML Doesn’t Change Status Quo – April 8, 2008

Steve Keifer

© Copyright 2008 GXS, Inc.  All Rights Reserved.

Earlier this week American Airlines cancelled approximately half of its scheduled flights due to concerns over a potential wiring issue in MD-80 passenger jets.  Over 1000 flights were cancelled on Wednesday and nearly 500 were grounded on Tuesday.  It has been a tough year for the airlines.  Not only are jet fuel prices rising rapidly which is driving carriers such as Aloha and ATA out of business, but operations disruptions are dealing further blows to the bottom line.  A few weeks ago I was in London during the week that Heathrow Airport’s long anticipated Terminal #5 was scheduled to open.  As you have no doubt heard a series of operations failures handicapped the new terminal and its major tenant, British Airways, for much of its opening week.  Fortunately, I have not been directly impacted by any of the operations disruptions or flight cancellations as my travel patterns tend to steer me towards flying United, Delta or US Air.  But even those of us who haven’t been stranded at an airport yet, may be impacted more than we realize.

Airline Disruptions Upset Travelers, but also Slow Supply Chains 

Many of you know may know that American is the largest passenger airline in the world.  But you may not know that American is also one of the largest air freight carriers in the world providing a range of transportation services to shippers.  American’s Cargo operations has the capacity to move 100 million lbs of cargo weekly including everything from small parcel packages to heavyweight bulk pieces up to 300 lbs.  Thousands of businesses rely on commercial airline cargo services to provide expedited delivery of freight to locations worldwide. Freight forwarders are some of the largest customers of airline cargo operations.  Forwarders will purchase capacity from commercial airliners on behalf of their end customers to route international cargo between origin and destination.  So the point is that when an airline cancels flights, it not only has to inconvenience the passengers, but it also must reroute time-critical cargo shipments.   Even though the wide body aircraft such as Boeing 777 and Airbus 340 which carry much of the international cargo were not affected by the FAA inspection mandates, the smaller connector flights which route the cargo to its final destination were affected.  Many businesses depend upon air freight transportation as a critical conduit for their supply chains.  As a result, cancellations and disruptions to air travel impact the bottom line of the airlines as well as the profitability of their business customers.

Growing Transportation Challenges in the Supply Chain 

It seems that transportation challenges are becoming more and more significant issues for supply chain managers in 2008.  Not only must you factor in weather and traffic, but there are an increasing range of political and economic factors that must be considered.  The environment is an increasingly sensitive topic as more corporations are seeking to become carbon neutral.  Transportation processes are receiving a high degree of focus in these corporate social responsibility initiatives.  In January, I wrote about several transportation related issues discussed at the National Retail Federation Show.  These included the growing problem of port congestion and potential labor strikes in the Western US hubs of Long Beach and Los Angeles.   Recently, however there seem to be two new transportation related challenges disrupting supply chains: 1) airline operations disruptions and 2) the falling US dollar.  Having discussed the former, let’s now explore the latter.

The Falling US Dollar 

What does the US dollar have to do with transportation processes and the supply chain?

There was an interesting article in Thursday’s Wall Street Journal about how manufacturers in rural regions of the Midwestern United States are encountering challenges exporting their products.  You might not be surprised to see such a headline.  For the past twenty years we have been inundated with stories of how offshore manufacturers using low cost labor are making US products uncompetitive in the world market.  However, Thursday’s Wall Street Journal story (Container Shortages put US Export Boom in a Box)  had a very different theme.  As the value of the dollar has fallen against the major currencies, prices of US manufactured goods are becoming more competitive in international markets.  As a result, US exports are beginning to grow at a pace not seen in decades.  The problem is that the US has fine-tuned its transportation infrastructure to support the highly imbalanced import flows experienced over the past few decades.  With supply chain trends beginning an unfamiliar reversal, the transportation infrastructure is struggling to keep pace.  One unexpected challenge is the shortage of shipping containers – the big, metal boxes that are used to house goods as they travel on rail cars and steamships en route to their destination.   The Journal stated:

“…Finding enough of the big metal boxes used to be a cinch, because the nation’s massive hunger for imports meant they were constantly arriving and stacking up from Long Beach, California to Long Island, NY.  Shipping companies typically scoured the country for anyone willing to fill outgoing boxes…” 

But most of these cargo containers are used to move consumer goods that are unloaded at retailer distribution centers near major metropolitan areas.  US exports tend to be agricultural products and industrial equipment produced in the rural sections of the country.  The head of container research at Drewry Shipping Consultants was quoted stating:

“There are some places, particularly in the Midwest, where there’s a complete lack of containers.” 

As a result, exporters are struggling to fully capitalize on the growing market opportunity.  There have been lost orders and shipment delays.  After all, what does a manufacturer do if they cannot find enough container boxes to ship their products to overseas destinations?  Well a more expensive, perhaps easier alternative is air freight.  That is unless it is flying BA through Heathrow or American on an MD-80 or whoever the next target of FAA inspections is….

Best Practices for Managing Supply Chain Disruptions 

So what should retailers and manufacturers do to avoid supply chain disruptions from unpredictable transportation challenges?

Risk mitigation strategies such as diversifying the transportation vendors, port facilities and trade routes utilized in your supply chain will provide some level of resiliency against unforeseen congestion and bottlenecks.  A more expensive option is to buffer additional inventories at strategic points in the supply chain.  But the truth is that no amount of planning or hedging can provide 100% avoidance of transportation related disruptions.  As a result, supply chain managers should place as much emphasis on preventative measures as they do on their ability to quickly to react to disruptions when they occur.  When an air freight shutdown or a container box shortage arises, transportation managers should be able to quickly adapt their supply chain models to route around the bottlenecks.   A key factor that will influence the agility and responsiveness to supply chain challenges is the level of information you have about your transportation processes.  Suppose you shipped an order to a customer in Western Europe earlier this week.  The goods were to be shipped air freight for arrival on Friday afternoon.  Will your shipment be impacted by the problems at Heathrow or at major American hubs?  If you don’t have good visibility to your logistics processes then you may not know who your freight forwarder contracted with for the trans-Atlantic route.

Transportation Management Applications 

The best way to take control of your logistics operations is with a Transportation Management System (TMS).  These applications can provide a centralized, enterprise-wide view of all logistics activities.  With rising fuel prices and the looming economic recession, I suspect more and more companies will be evaluating TMS deployments.  for the second half of this year.  Fortunately, a number of new software-as-a-service models are emerging that can help companies to accelerate the ROI and benefits of their TMS applications.

Steve Keifer

© Copyright 2007 GXS, Inc.  All Rights Reserved.